WHAT WE DO

Consumer Insights & Market Segmentation


WHAT WE DO

Consumer Insights & Market Segmentation


We are focused on guiding our clients towards a deep sympathetic relationship with their customers. At the heart of this process is understanding.


The basic building block for CCX’s professional services consists of a reliable understanding of the addressable market and the humans that make it up, whether as individuals, families or entrepreneurs. To this end, CCX deploys methodologically rigorous large-scale consumer research and segmentation that combines conventional with CCX’s proprietary “psychographic” (i.e. values, lifestyles and behaviour) criteria to generate relevant insights that are the core of client-centric go-to-market strategies.

Our Approach



Diagnose consumers’ day to day tension points and pain points and thus determine market gaps of unfulfilled needs.



Determine clear targets for product/services and inform clients of possible product innovations.



Identify what consumers consider informative and meaningful in terms of communication and to which advertisements they are most susceptible to.